Ytube and Ad blockers

I found an interesting video, outlining why this policy might hurt revenue instead:



Basically, they can fall victim to something called the 'Cobra Effect' where attempts to fix a problem can make it worse (or create a new problem entirely). The effect takes its name from an story from early-1900s India, where the ruling British supposedly attempted to eradicate cobras by offering a bounty on every dead cobra. However, residents simply started breeding cobras, then killing them to collect the bounty. When the British caught on and cancelled the program, the breeders simply released the now-worthless cobras into the wild - and the cobra population was higher than before the start of the program.

In the case of ad blocking, most of the people who block ads were never going to click them anyway - so, the advertisers are actually getting a pretty good deal by only having their ads shown to people who are more likely to click them. Anti-adblock policies screw this up: forcing everyone to see ads will lower the click-through rate - and advertisers will see this, and will likely decide to take their adverts elsewhere instead.

Don't know whether this will happen, but it is a possible outcome!